Website Marketing

Search Engines

• More people come to web sites by means of search engines than nearly all other methods combined.
• Nearly 95% of search engine traffic comes from the first 30 listings. If you are not showing up within these top listings, your site is invisible to the majority of Internet users.
• Search engine marketing done right provides long term, highly targeted traffic at a fraction of the cost of other Internet marketing methods.

If your company is tired of seeing its competitors in all of the search engine listings, then you have come to the right place. With over 85% of all Web users utilizing search engines to locate solutions and vendors, search engine placement has become a fundamental component of any online business plan. We specialize in ensuring that online businesses are located on the first page of as many major search engines as possible... plus, we do it at an affordable price.

We can get you listed!

 

Marketing Your Products and Services:

When your site approaches "go live", you want to shout from the hilltops to let everyone know about it. We help you do this through high ranking placement in search engine registrations, press releases, e-mail announcements, and strategic cross-links. We "design-in" these features for you so that they are intentional and effective. Some of our other marketing tools include:

• "Recommend Us" script where web site visitors tell others to visit your site.
• Traffic Reports & Analysis
• Live Customer Service Chat & Navigation Monitoring
• Much more...

You can read more about marketing below. You are free to use this information, or you can hire us to help.

Web site Leads Generation

First, you need to design your web site to inspire customers to inquire or purchase from you. This is done through Inquiry Forms, Order Forms, Subscription Forms, Value Offers, e-Post Cards, Drawings, Newsletters, Reports, E-zines, Use of 'dated' offers. We highly recommend setting up a List Server and have visitors sign up for a free newsletter.

Web site Traffic Promotion

This is important. It doesn't just happen on it's own. You must take action to create traffic. How? We suggest that you employ some or all of these techniques - Communicate with visitors who have communicated with you; Create a signature for your email messages that inspires them to visit you; Create web page meta-tags and register in search engines; Obtain cross links between your site and others; Consider joining a Banner Exchange (or even purchase a Banner Exchange); Purchase banner exposures or "click-throughs"; Inspire others to tell their friends about your site - implement a 'Tell-a-Friend' or 'Recommend-It' program; Create and offer an Affiliate program; Visit sites on the Internet that might likely be your customer and Invite Them to Visit Your Site;

Advertising

You will need to advertise, both off-line and on-line, in order to generate significant amounts of traffic. Advertising can be free or can be paid. You can consider flyers distributed to your customers door, Ads in Card Decks, Ads in online newsletters or e-zines, Ads on other web sites, Direct Mail programs with a Web Card. You should have your web site information on every piece of printed matter you have. If you have a retail store, your web site address should be plainly visible. It should be promoted inside and outside your store. You should consider an integrated Internet and TV/Radio marketing program.

Public Relations

You should prepare a press release about your company, your web site, your product/service offering, events, seminars, trade shows that you are in, etc. Then post your press release. Submit your press release wherever you can (a service we offer). You can even have it submitted to hundreds of editors desks through the Internet or fax starting at 10 pence per page.